If you want to get an edge over your competition, it’s no longer enough to provide them with a good product or service. There are plenty of options out there, so you have to be prepared to demonstrate that you can offer them something that nobody else can.

Have a Strategy

Planning things out before you get started is a no-brainer. But you shouldn’t think of this as list of goals and ideas, all lined up with bullet points, ready to ticked off once you’ve’ achieved them.

Encourage, Don’t Force

Once you’ve got your main principles and strategy down, you need to create a culture around it. Your employees should never feel coerced into ascribing to these principles.

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