Google Plus was launched on December 15, 2011. However, the Google social networking and sharing website had to face hard times initially. There was a buzz that it will replace Facebook, but it didn’t not happen. Facebook has a large database of 1.65 billion monthly active users, while Google+ has only 111 million active users. However, It kept on making significant changes to make its presence count in marketing. The efforts finally paid off and now, it the third most popular social networking and sharing site.
Nowadays, SEO is the most important term in online marketing. Google can send social signals to major search engines ranking algorithm, and can improve ranking of website in Google SERP, and in turn send large amount of organic and nice traffic to your site. Not many people know that posting and sharing on Google+ profile/ page of particular company can boost their visibility on Google SERP.
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